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instax SQUARE SQ40™
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Spark unique moments of creativity with the instax SQUARE SQ40™ – a chic new instant camera that looks as good as the pictures it takes.

System Compatibility


Analog Camera


Selfie Mode


Square Format

Colors Black


Selfie Mode

Style & smile

Rotate the lens of your instax SQUARE SQ40™ to switch to Selfie Mode. Then flip the camera to frame yourself in the selfie mirror and selfie away! Sometimes it’s fun to be the center of attention.

Simple Operation

It’s all in the twist 

Twist to turn on the instax SQUARE SQ40™. Twist to enter Selfie mode. Twist to turn off. Nothing more complicated, nothing standing between you and capturing the moment.

Automatic Exposure

Light work

Automatic exposure means beautiful INSTAX SQUARE instant photos every time. Just point, click and let the instax SQUARE SQ40™ do the rest.

Classic Design

Timeless looks

Between the square silhouette the textured, classic black finish and the timeless feel analog photography, the instax SQUARE SQ40™ goes with any look.

instax UP!™ App 

Get the instax® experience with our Smartphone App 

Introducing the instax UP!™ App, a new way to keep all your instax® photos digitally in one place. Simply scan your physical instax® photos with your Smartphone to turn them into sharable, digital photos that you can edit, tag and save.

Download the free instax UP!™ App

for Apple iOS and Android


Credit card-
sized joy.

The folks at Fujifilm went the extra mile to deliver prints that’ll last a lifetime, whether you’re putting them on your wall or sharing them with a friend.


Film type

  • Uses Fujifilm “instax® SQUARE” instant color film (available separately)

Film Size

  • Full size of print – 62 mm x 62 mm
    Size of picture – 86 mm x 72 mm

Developing Time

  • Approx. 90 seconds (varies depending on ambient temperature)
Sensor icon
  • Reverse Galilean finder. 0.4x, with target spot
Lens Icon
  • 2 components, 2 elements

Focal Length

  • f = 65.75 mm, 1:12.6
  • Programmed electronic shutter
    1/2 to 1/400 sec. Slow synchro for low light


  • Lv 5.0 to 15.5 (ISO 800)
  • Constant Firing Flash (automatic light adjustment)

Recycle Time

  • 7.5 seconds or less (when using new batteries)

Effective Flash Range

  • 0.3 to 2.2 m
Shooting Modes
  • Standard, Selfie mode


  • 0.3 m and beyond (use Selfie mode for 0.3 m to 0.5 m)
  • Two lithium batteries (CR2)


  • Approximately 30 instax SQUARE 10-pack film packs (under FUJIFILM test conditions)


  • 134.2 mm x 120.2 mm x 60.5 mm


  • 453 g (without batteries, strap, and film)
View All Specifications

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