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The information we collect falls into two broad categories: (1) information you voluntarily provide to us and (2) information that is automatically collected.
Generally, you can visit FUJIFILM's site without providing any personal or sensitive personal data. However, on some pages, we collect personal data in order to provide a service or carry out a transaction requested by you. See below for what personal data is collected and how it is used. We may also ask for feedback relating to our goods or services. Participation is voluntary and you are not required to provide this information. There generally is no negative effect on you if you choose not to provide your personal data. However, since personal data may be needed to process an order, if you choose not to participate, we may not be able to perform a requested service or complete a transaction.
We will obtain your consent to collect, use or disclose personal data except where we are authorized or required by law to do so without consent. California consumers may click here for a more fulsome review of how FUJIFILM uses your personal information.
In general, consent may be express or implied. We process personal data for these service- and business-related purposes:
FUJIFILM will not provide personal data to any third party or use the information for an undisclosed purpose except as otherwise noted at the point where the information is collected and where necessary to provide services or conduct our business operations as described below. We share personal data in accordance with data privacy and security requirements, and we occasionally will share non-personal, anonymized, and statistical data with third parties. We make appropriate efforts to ensure that the entities we share personal data with do not further distribute the information such as entering into non-disclosure agreements.
California consumers may click here for a more fulsome review of with whom FUJIFILM shares your personal information.
FUJIFILM takes the security of personal data it collects and retains seriously. We are committed to safeguarding it and protecting against unauthorized access to, or use of, our information assets and any other anticipated threats or hazards to the security and integrity of such assets. Measures we take to safeguard personal data include appropriate policies and procedures to address risk management, appropriate restrictions on access to personal data; monitoring and physical measures for the secure storage and transfer of personal data; training for employees and contractors with access to personal data; and vendor risk management requiring contractual obligations to protect any personal data with which they are entrusted in accordance with our security policies and procedures. For more information on FUJIFILM’s information security program, please click here.
FUJIFILM has policies and procedures relating to the retention of personal data based upon a classification scheme consisting of business functions and process areas, and the classification and types of data and records. We retain personal data for as long as we reasonably require it for business and legal purposes. In determining data retention periods, FUJIFILM considers contractual and legal obligations, and the expectations and requirements of customers, vendors, suppliers and others who share their personal data with us. When we no longer need personal data, we securely delete or destroy it.
FUJIFILM values the trust you put in us when you share or upload content, including photos and images, that may include personal information about you or others. We use your photos and images, and “image data” captured by your image capture device, for marketing purposes, to enhance algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience; data analytics; order fulfillment and delivery; and may share your photos or images, and related image data, within the FUJIFILM Group and with third-party business partners and service providers for these purposes, but do not sell it for any purpose. We do not use your photos or images in public advertisements, although they may be incorporated into product recommendations. Photos and images are retained by FUJIFILM to fulfill services requested by you and then promptly deleted. You may opt out or unsubscribe from receiving communications by clicking on the “unsubscribe” link at the bottom of the communication or by contacting us at InfoSec-NA@fujifilm.com.
European residents may click here for information on rights to access, correct, or delete European resident personal data.
California consumers may click here for information on rights to opt out, access, or delete California consumer personal information.
To opt out of marketing email, you can use the unsubscribe link found in the email communication you receive from us. You may also use the “Contact Us” option within the relevant service to opt out and elect not to receive further emails from us. Please provide the name of the FUJIFILM company or the email address from which you are receiving electronic communications.
Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect personal data from children under the age of 13. This website is not intended for anyone under the age of 16. If you are younger than 16, you may not use this website.
"Do Not Track" is a privacy preference that you can set in most browsers that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests at this time.
This section supplements the information above and applies solely to European residents. This section is to comply with the European General Data Protection Regulation (GDPR) that provides European residents the right to access and control their personal data. We will endeavor to respond to requests for information about personal data and, where applicable will correct, amend, or delete European residents’ personal data.
This section supplements the information above and applies solely to California consumers. This section is to comply with the California Consumer Privacy Act (CCPA) that provides California residents the right to access and control their “Personal Information,” which is defined by the CCPA as information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer.
Personal Information as defined by the CCPA does not include:
FUJIFILM will endeavor to respond to California consumers’ requests for information about their Personal Information, subject to any relevant legal requirements and exemptions, and, where applicable and subject to compliance and legal obligations, will opt out of the sale (if applicable), correct, amend, or delete a California consumer’s Personal Information.
There are only two instances where California consumer Personal Information is collected directly by a U.S. FUJIFILM company: by FUJIFILM for job applicants and by FUJIFILM North America Corporation, which provides FUJIFILM’s U.S.-based consumer products and services, including photo printing, digital and Instax® cameras, film, binoculars, and sports optics, as well as the Wonder Photo Shop, a retail store based in New York City. FUJIFILM North America Corporation also is a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders, and may receive California consumer Personal Information to provide services to these Third Party Business Partners..
Therefore, outside of job applicants, the collection and/or processing of California consumers’ Personal Information regulated by the CCPA is limited to interactions between California consumers and FUJIFILM North America Corporation, and as a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders.
During the last twelve (12) months, FUJIFILM collected the following categories of Personal Information from California consumers:
FUJIFILM collects the categories of Personal Information listed above from the following categories of sources:
FUJIFILM may use or disclose California consumer Personal Information listed above for one or more of the following business purposes:
|Business or Commercial Purposes||Categories of CA Personal Information||Sources of CA Personal Information||Third Party Sharing|
|Provide requested services, such as fulfilling orders for products or services, responding to inquiries, processing payment, facilitating delivery||Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information||Consumers; Third-Party Applications; Third-Party Business Partners||FUJIFILM Group; Third-Party Business Partners|
|Account creation and management for services and products||Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information||Consumers||Third-Party Business Partners|
|Enhancing algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience.||Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal information||Consumers; Third-Party Applications; Third-Party Business Partners, Advertising Networks||FUJIFILM Group; Third-Party Business Partners|
|Help monitor and maintain the security and functionality of Fujifilm property and IT systems||Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information||Consumers; Third-Party Applications, Third-Party Business Partners||FUJIFILM Group, Third-Party Business Partners|
|Communicate with you, including relevant newsletters, promotions including contest and sweepstakes, event registrations, account information, product and service information, including from Affiliates||Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal information||Consumers; Third-Party Applications; Third-Party Business Partners; Advertising Networks; Third-Party Data Resellers||FUJIFILM Group; Advertising Networks; Social Networks; Third-Party Business Partners.|
|For compliance and legal obligations, and to exercise our legal rights||Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal information||Consumers; Third-Party Applications; Third-Party Business Partners||FUJIFILM Group; Third-Party Business Partners|
For more detailed information on the use and disclosure of photos, images and related image data, please see the Your Photos section above.
FUJIFILM will not collect additional categories of Personal Information or use the Personal Information collected for materially different, unrelated, or incompatible purposes without providing notice to the California consumer, unless required or permitted by applicable laws.
FUJIFILM may disclose California consumer Personal Information to a third party for a business purpose. In the preceding twelve (12) months, FUJIFILM has disclosed the following categories of California consumer Personal Information for a business purpose:
FUJIFILM does not sell California consumer Personal Information.
The CCPA provides California consumers with specific rights regarding their Personal Information. This section describes California consumers’ rights and explains how to exercise those rights.
Requests should be made to the entity that collected the California consumer’s Personal Information. If FUJIFILM determines that another entity collected the Personal Information and shared it to FUJIFILM as a service provider, the requestor will be directed to submit the request to the entity that collected the Personal Information.
California consumers or Authorized Agents may submit requests under the CCPA to FUJIFILM by:
FUJIFILM cannot respond to requests or provide Personal Information if it is unable to verify a requestor’s identity or authority to make the request and confirm the Personal Information relates to the requestor. Making a request does not require you to create an account with FUJIFILM. Personal Information provided for identity verification for such requests will only be used to verify the requestor's identity or authority to make the request.
Depending on the type, sensitivity, and value of the Personal Information, the risk of harm posed by any unauthorized access or deletion, the likelihood that fraudulent or malicious actors might seek the information, whether the identity verification process is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated, the nature of the transaction between the California consumer and FUJIFILM, and available technology for verification:
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