FUJIFILM cares about your privacy. This Privacy Policy applies to FUJIFILM Holdings America Corporation and its direct U.S. subsidiaries listed here.

FUJIFILM Holdings America Corporation and direct subsidiaries to which this Privacy Policy is applicable are collectively referred to as “FUJIFILM” or “we.”

This Privacy Policy describes our privacy practices in relation to the use of our websites, applications, affiliated sites, services, and programs, including attendance at events and marketing activities, and will help you better understand our privacy practices and the choices you can make about the way your personal data is collected and used.

Through FUJIFILM’s site, you will be able to link to sites maintained by other companies within the global group of companies headed by FUJIFILM Holdings Corporation (the “FUJIFILM Group”), as well as unaffiliated third party sites. As more fully described below, each of these sites may be governed by different privacy policy or statement. We suggest you check the privacy link typically located in the footer of each web page to access and review the applicable privacy policy or statement. Since privacy policies or statements may change periodically, we also suggest that you occasionally re-visit them.

Please read this Privacy Policy carefully and contact us at InfoSec-NA@fujifilm.com if you have any questions about our privacy practices, your personal data, rights, or choices.

This Privacy Policy is effective as of September 4, 2020.

The information we collect from visitors to FUJIFILM’s site helps us improve our site and provide better service to you. We collect, use, disclose, transfer, and store personal data (such as your name, mailing address, email address, phone, and fax numbers) when needed to provide our services and for our operational and business purposes as described in this Privacy Policy. Occasionally you may also choose to provide us with what may be considered sensitive personal data (collectively, “personal data”) such as financial and bank account numbers. We want to be clear about our privacy practices so that you can make informed choices about the use of your information.

The information we collect falls into two broad categories: (1) information you voluntarily provide to us and (2) information that is automatically collected.

Generally, you can visit FUJIFILM’s site without providing any personal or sensitive personal data. However, on some pages, we collect personal data in order to provide a service or carry out a transaction requested by you. See below for what personal data is collected and how it is used. We may also ask for feedback relating to our goods or services. Participation is voluntary and you are not required to provide this information. There generally is no negative effect on you if you choose not to provide your personal data. However, since personal data may be needed to process an order, if you choose not to participate, we may not be able to perform a requested service or complete a transaction.

Our servers, logs and other technologies collect and store certain personal and non-personal data such as your IP address, machine operating system, geolocations, type of system, and selection preferences that is generated automatically as you navigate through our sites. By using our website, you agree to the processing of the data collected about you for the stated purposes below. We use a standard feature found in browser software called a “cookie” used to store and manage user preferences, deliver targeted advertising, enable content, and gather analytic and usage data, for example. The use of cookies and other tracking technologies is standard across websites and apps through which information is collected about your online activities across applications, website, or other servicers. You can choose to accept or decline cookies and, while most web browsers automatically accept cookies, you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our sites.

  • What is a cookie? A cookie is a small text file that is placed on a computer or other device and is used to identify the user or device and to collect information. Cookies help to track user trends and patterns and also relieve users from having to re-enter their preferences on certain areas of the site where they have previously entered preference information. The cookie types we use to collect personal data and non-personal data include the following attributes: session cookies, persistent cookies, third-party cookies.
  • What is a web beacon? A web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel that is placed on a website or in an email that is used to monitor the behavior of the user visiting the website or opening the email. It is often used in combination with cookies. We use web beacons to access cookies and to count users who visit our site or open email messages. We collect this information to improve the delivery of our web pages to you and to measure traffic on our site. We sometimes use the non-identifying and aggregate information that is collected as described above to enhance the design of our site and help us understand the needs of our visitors.
  • What is a “Share” button? Our website also contains “Share” buttons. Any user who wishes to share content in this manner must have already provided login credentials to the “Share” site. We do not collect any user login information for third-party “Share” sites including those listed below. We have no influence regarding the scope of the data which is collected with the aid of the “Share” buttons, and therefore can only provide you with information for the third-party sites that have been or are integrated into our website as follows:
  • This website uses Google Analytics, a website analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies and web beacons (defined above) and the information generated by the cookie is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your full IP address will typically be sent to a Google server in the U.S. and then shortened. Google uses this information on our behalf to evaluate the use of our website by you, to compile reports on the website activities and to provide other services related to the website and internet usage to us. We use the code “ga(‘set’, ‘anonymizelp’, true)” to ensure the anonymous collection of IP address (“IP masking”), which processes IP addresses in a shortened form and direct personal reference can be excluded. You can prevent Google’s collection of the data generated by the cookie and related use of the website, including your IP address, as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.

We will obtain your consent to collect, use or disclose personal data except where we are authorized or required by law to do so without consent. California consumers may click here for a more fulsome review of how FUJIFILM uses your personal information.

In general, consent may be express or implied. We process personal data for these service- and business-related purposes:

  • Account creation: We use personal data such as your name, email address, mailing address, and phone number to set up and administer your account and to provide customer support and training, send important account and service information, and to allow us to communicate with you. To verify that you are a customer, we may also ask for your system’s serial number.
  • Sales orders and service: We use personal data such as your name, email address, mailing address, phone number, and financial and bank information including credit card numbers in order to provide service for a product or for product orders.
  • Product registration and warranty: We use personal data such as your name, email address, mailing address, phone number and product information for registration and warranty purposes, and to communicate to you regarding these services.
  • Marketing purposes: We use personal data such as your name, email address, mailing address, and phone number to send marketing communications and to respond to inquiries about FUJIFILM, products, services, and events to you across various platforms, such as email, phone, text messaging, direct mail and online. We may also collect information about the quality and success of our email marketing (e.g., by analyzing the opening or click rates of our emails). We may also use personal data, including photos and images, and related “ image data” captured by your image capture device, if applicable, to enhance algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience.  For more information on the use of photos and images, and related “ image data,” see the section below Your Photos.
  • Sweepstakes and contest entries: We use personal data such as name, email address, mailing address, and phone number for entry into sweepstakes and contests.
  • Surveys and polls: If you choose to participate in a survey or poll, any personal data, such as name, email address, mailing address, and phone number you provide may be used for marketing or market research purposes.
  • Career and applicant purposes: We use personal data such as name, email address, mailing address, and phone number to communicate during the recruitment process regarding potential careers at FUJIFILM.
  • Legal obligations: We may be required to use and retain personal data for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention; or to combat fraud. We may also use personal data to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate: (a) under applicable law, which may include laws outside your country of residence; (b) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside your country of residence; (c) to enforce terms and conditions; and (d) to protect our rights, privacy, safety, or property, or those of other persons.

FUJIFILM will not provide personal data to any third party or use the information for an undisclosed purpose except as otherwise noted at the point where the information is collected and where necessary to provide services or conduct our business operations as described below. We share personal data in accordance with data privacy and security requirements, and we occasionally will share non-personal, anonymized, and statistical data with third parties. We make appropriate efforts to ensure that the entities we share personal data with do not further distribute the information such as entering into non-disclosure agreements.

California consumers may click here for a more fulsome review of with whom FUJIFILM shares your personal information.

  • Within FUJIFILM and the FUJIFILM Group: FUJIFILM is comprised of a global operation with offices and locations around the world. They are supported by a variety of global teams and functions situated in other organizations within the FUJIFILM Group. Personal data may be shared with FUJIFILM and with the FUJIFILM Group if needed to provide services or fulfill product orders, for account administration, to facilitate sales and marketing, for customer and technical support, and to promote business and product development. Please click here http://www.fujifilm.com/about/office/ to see a list of FUJIFILM Group locations where we may process personal data.
  • With our business partners. We occasionally partner with other organizations to deliver co-branded services and products, or to host events, conferences and seminars. FUJIFILM will handle personal data in accordance with this Privacy Policy and we encourage you to review the privacy policies of our business partners to learn more about how they collect, use, and share personal data.
  • With third-party service providers. We have third-party service providers around the world. Personal data will be made available to these parties only when necessary to fulfill the services they provide to us such as software, system, and platform support; direct marketing services; cloud hosting services; advertising, including for marketing purposes, enhance algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience; data analytics; and order fulfillment and delivery. Our third-party service providers are not permitted to share or use personal data we make available to them for any purpose other than to fulfill their obligations to FUJIFILM.
  • Links to Third-Party Sites. Our site may contain links to third-party sites that are not under the control of or maintained by companies within the FUJIFILM Group. While we try to only link to sites that share our privacy and standards concerns, FUJIFILM does not control and we are not responsible for the content, security, privacy policies or the operation of third party sites. Further, if you opt to engage in transactions on third party sites linked to this site, such as purchases or promotions, we are not responsible and you must deal with the third party operators of such sites if any issues arise. As mentioned above, when visiting any site we suggest that you routinely review the applicable privacy policy or statement and other posted terms and conditions to understand your rights and options.
  • With third parties for legal reasons. We will share personal data when we believe we are legally required to, such as:
    • Under applicable law or by legal process such as a court order.
    • To prevent physical harm or property damage, and to protect our rights, users, systems and services.
    • As part of an investigation of suspected or actual unlawful conduct.
    • To comply with and respond to requests from government agencies, including law enforcement and other public authorities, which may include such authorities outside your country of residence.
    • In the event of a merger, sale, restructure, acquisition, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

Except as otherwise notified in this Privacy Policy, your personal data will not be shared outside of the FUJIFILM Group.

As part of the FUJIFILM Group, FUJIFILM belongs to a global organization which has networks, databases, servers, systems, support, help desks, third-party cloud hosting services, suppliers and technology support in locations throughout the world. In order to service the needs of the business, workforce, and customers of FUJIFILM, personal data may be shared among FUJIFILM and with the wider FUJIFILM Group. FUJIFILM, as data controller of all personal data collected on this website, takes appropriate steps to ensure that the personal data it collects is processed, secured, and transferred in accordance with this Privacy Policy and requirements of applicable laws and regulations, compliance with the General Data Protection Regulation (GDPR) as it relates to companies collecting data in the United States. In this regard, please note the following:

  • All personal data input by you through the use of this site is submitted directly to FUJIFILM in the United States. By submitting your personal data through this site, you are hereby consenting to transfer of your personal data to FUJIFILM in the United States.
  • Your personal data submitted through this site will be shared with the local sales office of FUJIFILM relevant to your geographical location in order to provide you with services, products and support specific to your location, and it is likely that any marketing communications will be sent to you by the local sales office in your region.

FUJIFILM takes the security of personal data it collects and retains seriously. We are committed to safeguarding it and protecting against unauthorized access to, or use of, our information assets and any other anticipated threats or hazards to the security and integrity of such assets. Measures we take to safeguard personal data include appropriate policies and procedures to address risk management, appropriate restrictions on access to personal data; monitoring and physical measures for the secure storage and transfer of personal data; training for employees and contractors with access to personal data; and vendor risk management requiring contractual obligations to protect any personal data with which they are entrusted in accordance with our security policies and procedures. For more information on FUJIFILM’s information security program, please click here.

FUJIFILM has policies and procedures relating to the retention of personal data based upon a classification scheme consisting of business functions and process areas, and the classification and types of data and records. We retain personal data for as long as we reasonably require it for business and legal purposes. In determining data retention periods, FUJIFILM considers contractual and legal obligations, and the expectations and requirements of customers, vendors, suppliers and others who share their personal data with us. When we no longer need personal data, we securely delete or destroy it.

FUJIFILM values the trust you put in us when you share or upload content, including photos and images, that may include personal information about you or others.  We use your photos and images, and “image data” captured by your image capture device, for marketing purposes, to enhance algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience; data analytics; order fulfillment and delivery; and may share your photos or images, and related image data, within the FUJIFILM Group and with third-party business partners and service providers for these purposes, but do not sell it for any purpose.  We do not use your photos or images in public advertisements, although they may be incorporated into product recommendations.  Photos and images are retained by FUJIFILM to fulfill services requested by you and then promptly deleted.  You may opt out or unsubscribe from receiving communications by clicking on the “unsubscribe” link at the bottom of the communication or by contacting us at InfoSec-NA@fujifilm.com.

European residents may click here for information on rights to access, correct, or delete European resident personal data.

California consumers may click here for information on rights to opt out, access, or delete California consumer personal information.

To opt out of marketing email, you can use the unsubscribe link found in the email communication you receive from us. You may also use the “Contact Us” option within the relevant service to opt out and elect not to receive further emails from us. Please provide the name of the FUJIFILM company or the email address from which you are receiving electronic communications.

Protecting the privacy of the very young is especially important. For that reason, we do not knowingly collect personal data from children under the age of 13. This website is not intended for anyone under the age of 16. If you are younger than 16, you may not use this website.

“Do Not Track” is a privacy preference that you can set in most browsers that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests at this time.

FUJIFILM reserves the right to change, amend, or update this Privacy Policy. If we decide to change our Privacy Policy, we will post the revised Privacy Policy on this site. On return visits to our site, please remember to review the Privacy Policy which may have changed, since continued use of our site after any posted revision indicates your consent to our use of your information in accordance with the changed, amended, or updated Privacy Policy.

If you have questions or concerns about this Privacy Policy or our privacy practices, you may wish to contact the data controller.

  • You may contact us via email at InfoSec-NA@fujifilm.com or via mail at FUJIFILM Holdings America Corporation, Attn: Information Security, 200 Summit Lake Drive, Valhalla, New York, 10595 USA.
  • For marketing preferences and services support relating to updating your account information or email marketing preferences, or for technical support or other help with services, please use the “Contact Us” option for the relevant service.

This section supplements the information above and applies solely to European residents. This section is to comply with the European General Data Protection Regulation (GDPR) that provides European residents the right to access and control their personal data. We will endeavor to respond to requests for information about personal data and, where applicable will correct, amend, or delete European residents’ personal data.

  • Access to personal data: Requests for European residents’ access to personal data should be submitted via the “Contact Us” option within the relevant service used or by sending us an email at InfoSec-NA@fujifilm.com. We will comply with requests for access to your personal data, subject to any relevant legal requirements and exemptions. We will make commercially reasonable efforts to provide you reasonable access to any of your personal data we maintain within 30 days of your access request. If we cannot honor your request within the 30-day period, we will inform you when we will be able to provide access. In the event that we cannot provide you access to this information, we will explain why we cannot do so. We will ask for proof of your identity in order to confirm your identity and that you are seeking access to personal data belonging to you, and also sufficient information about your interaction with us so that we can locate any relevant data.
  • Correction to and deletion of personal data: The GDPR also provides European residents with the right to correct or amend personal data if it is inaccurate or requires updating, and also the right to request deletion of your personal data. Due to legal requirements and other obligations and factors, this is not always possible. Remember that account information may be corrected, deleted, or updated by using the “Contact Us” option within the relevant service. For inquiries of this nature, please contact us at InfoSec-NA@fujifilm.com.
  • Choices: Some personal data is necessary in order to provide certain services. However, you may choose to limit FUJIFILM’s use of your personal data by adjusting your browser settings, opting out, or you may contact us at InfoSec-NA@fujifilm.com for more information regarding your choices. Since personal data may be needed to process an order, if you choose not to participate, we may not be able to perform a requested service or complete a transaction.
  • Filing a Complaint: EU residents have the right to make a complaint to a data protection regulator in the event of dissatisfaction with how FUJIFILM manages their personal data. A list of National Data Protection Authorities can be found here: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm. Please contact us at InfoSec-NA@fujifilm.com with any requests related to your personal data.

This section supplements the information above and applies solely to California consumers. This section is to comply with the California Consumer Privacy Act (CCPA) that provides California residents the right to access and control their “Personal Information,” which is defined by the CCPA as information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer.

Personal Information as defined by the CCPA does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated California consumer’s Personal Information.
  • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIS) or clinical trial data;
  • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

FUJIFILM will endeavor to respond to California consumers’ requests for information about their Personal Information, subject to any relevant legal requirements and exemptions, and, where applicable and subject to compliance and legal obligations, will opt out of the sale (if applicable), correct, amend, or delete a California consumer’s Personal Information.

There are only two instances where California consumer Personal Information is collected directly by a U.S. FUJIFILM company: by FUJIFILM for job applicants and by FUJIFILM North America Corporation, which provides FUJIFILM’s U.S.-based consumer products and services, including photo printing, digital and Instax® cameras, film, binoculars, and sports optics, as well as the Wonder Photo Shop, a retail store based in New York City. FUJIFILM North America Corporation also is a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders, and may receive California consumer Personal Information to provide services to these Third Party Business Partners..

Therefore, outside of job applicants, the collection and/or processing of California consumers’ Personal Information regulated by the CCPA is limited to interactions between California consumers and FUJIFILM North America Corporation, and as a service provider to certain nationwide retail stores and other partners to fulfill photo printing and personalized photo product orders.

During the last twelve (12) months, FUJIFILM collected the following categories of Personal Information from California consumers:

  • Personal Identifiers: such as first and last name, mailing address, telephone number, email address, signature, physical characteristics or description, credit/debit card number or other financial information, medical information or health insurance information, username and passwords for account creation, and similar identifiers;
  • Other Identifiers: such as IP address or other unique identifiers;
  • Commercial Information: such as records of personal property, products or services purchased, obtained, or considered, payment information and transaction history, and other purchasing or consuming histories or tendencies;
  • Internet or other similar network activity: such as browsing history and type, operating system, page views, traffic to and from websites, search history, information on a consumer’s interaction with a website, application, or advertisement;
  • Visual Electronic Information: such as photos and images, and related image data, you may send to us; and
  • Inferences drawn from other personal information: such as profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude drawn from purchase or browsing history.

FUJIFILM collects the categories of Personal Information listed above from the following categories of sources:

  • Directly from customers, such as from forms submitted on FUJIFILM’s websites for product warranty and registration, photo printing and personalized photo product fulfillment, customer service transactions with the service center, entries into sweepstakes and contests, and job applications.
  • Third-Party Applications, such as social networks.
  • Advertising Networks, such as technology partners that collect website usage details through the use of cookies, web beacon and similar technology.
  • Third-Party Business Partners, such as service providers, retail stores or website marketing partners.
  • Third Party Data Resellers, such as through contact lists that FUJIFILM purchased or rented for purposes of sending marketing-type communications.

FUJIFILM may use or disclose California consumer Personal Information listed above for one or more of the following business purposes:

Business or Commercial PurposesCategories of CA Personal InformationSources of CA Personal InformationThird Party Sharing
Provide requested services, such as fulfilling orders for products or services, responding to inquiries, processing payment, facilitating deliveryPersonal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual InformationConsumers; Third-Party Applications; Third-Party Business PartnersFUJIFILM Group; Third-Party Business Partners
Account creation and management for services and productsPersonal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual InformationConsumersThird-Party Business Partners
Enhancing algorithms and analytics to improve our products and services, provide personalized product recommendations, and enhance your user experience.Personal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal informationConsumers; Third-Party Applications; Third-Party Business Partners, Advertising NetworksFUJIFILM Group; Third-Party Business Partners
Help monitor and maintain the security and functionality of Fujifilm property and IT systemsPersonal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual InformationConsumers; Third-Party Applications, Third-Party Business PartnersFUJIFILM Group, Third-Party Business Partners
Communicate with you, including relevant newsletters, promotions including contest and sweepstakes, event registrations,  account information, product and service information, including from AffiliatesPersonal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal informationConsumers; Third-Party Applications; Third-Party Business Partners; Advertising Networks; Third-Party Data ResellersFUJIFILM Group; Advertising Networks; Social Networks; Third-Party Business Partners.
For compliance and legal obligations, and to exercise our legal rightsPersonal Identifiers; Other Identifiers; Commercial Information; Internet or other similar network activity; Visual Information; Inferences drawn from other personal informationConsumers; Third-Party Applications; Third-Party Business PartnersFUJIFILM Group; Third-Party Business Partners

For more detailed information on the use and disclosure of photos, images and related image data, please see the Your Photos section above.

FUJIFILM will not collect additional categories of Personal Information or use the Personal Information collected for materially different, unrelated, or incompatible purposes without providing notice to the California consumer, unless required or permitted by applicable laws.

FUJIFILM may disclose California consumer Personal Information to a third party for a business purpose. In the preceding twelve (12) months, FUJIFILM has disclosed the following categories of California consumer Personal Information for a business purpose:

  • Personal Identifiers
  • Other Identifiers
  • Commercial Information
  • Internet or other similar network activity
  • Visual Information

FUJIFILM does not sell California consumer Personal Information.

The CCPA provides California consumers with specific rights regarding their Personal Information. This section describes California consumers’ rights and explains how to exercise those rights.

  • Access. California consumers have the right to request certain information be disclosed to them about FUJIFILM’s collection, use, disclosure and sale of their Personal Information over the proceding twelve (12) months, subject to certain exceptions.
  • Deletion. The CCPA provides California consumers the right to request deletion of their Personal Information collected and retained, subject to certain exceptions.
  • Exercising Access, and Deletion Rights. Only a California consumer or a person registered with the California Secretary of State that is authorized to act on a California consumer’s behalf (“Authorized Agent”) may make a request to exercise the access, and deletion rights described above. Requests may also be made on behalf of a minor child. Requests for access may only be made twice within a 12-month period. Requests must:
    • provide sufficient information that allows FUJIFILM to reasonably verify the requestor is the person about whom the Personal Information is collected or an Authorized Agent and
    • describe the request with sufficient detail that allows FUJIFILM to properly understand, evaluate, and respond to it.

Requests should be made to the entity that collected the California consumer’s Personal Information. If FUJIFILM determines that another entity collected the Personal Information and shared it to FUJIFILM as a service provider, the requestor will be directed to submit the request to the entity that collected the Personal Information.

California consumers or Authorized Agents may submit requests under the CCPA to FUJIFILM by:

  • completing and electronically submitting the form found here,
  • calling FUJIFILM at (844) 901-2001, or
  • sending an email to FUJIFILM at CCPA-NA@fujifilm.com.

California consumers may learn more about their rights under the CCPA by visiting https://oag.ca.gov/privacy/ccpa or send inquiries to FUJIFILM at CCPA-NA@fujifilm.com.

FUJIFILM cannot respond to requests or provide Personal Information if it is unable to verify a requestor’s identity or authority to make the request and confirm the Personal Information relates to the requestor. Making a request does not require you to create an account with FUJIFILM. Personal Information provided for identity verification for such requests will only be used to verify the requestor’s identity or authority to make the request.

  • Identity Verification Requirements. The CCPA requires a verification process to confirm the identity of a California consumer who is exercising their rights as described above. If an Authorized Agent is being utilized for a request under the CCPA, FUJIFILM will require proof of the Authorized Agent’s authority for the particular California consumer and the identity verification will occur directly with the California consumer about whom the request is being made. If verification is necessary and the California consumer or its Authorized Agent making the request cannot or does not provide the additional requested information, the request may be denied.

Depending on the type, sensitivity, and value of the Personal Information, the risk of harm posed by any unauthorized access or deletion, the likelihood that fraudulent or malicious actors might seek the information, whether the identity verification process is sufficiently robust to protect against fraudulent requests or being spoofed or fabricated, the nature of the transaction between the California consumer and FUJIFILM, and available technology for verification:

  • Our Verification process may include using existing authentication practices or matching two or three additional data points, and may also include submitting a declaration.
  • Non-Discrimination. FUJIFILM will not discriminate against a California consumer for exercising any rights under the CCPA.

Thank you for visiting FUJIFILM’s site.

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